Marketing mix in the library – what it is and how it is applied
Keywords:
library services, technological innovations, marketing strategies, information needs, academic libraries, product creationAbstract
The paper presents the main marketing strategies and the implementation of the marketing mix in the libraries. It mentions the creation of a marketing mix in the USARB Scientific Library, which improves the visibility and image of the Library, thus attract more users.
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Published
05-12-2021
License
Copyright (c) 2021 Confluenţe Bibliologice
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
Marketing mix in the library – what it is and how it is applied. (2021). Confluenţe Bibliologice, 1-2 (59-60), 4. http://ojs.usarb.md/index.php/confbib/article/view/374
